Advise and agree the Killer Phrase - the search term that the project will tackle.
Examples: "Car Hire Portugal" for source UK and "Portugal alugar" for source Portugal.
SEO by Thermeon
The majority of companies have a means of selling their products or services online. In car rental terms this means having a booking engine which allows a fast, simple way of getting a quote and making a reservation from that quote. Ideally this is performed by the booking engine accessing real time rate and vehicle availability. If this is not available to your customers, speak to us about our WebRES product!
However, the effort you have put into deploying your booking engine is wasted if you are invisible to the Search Engines (Google, Yahoo, Bing, etc). Of all the search engines, Google is currently (and for the foreseeable future) the most important.
Search Engine Optimisation (SEO) is not a new concept. An industry has evolved to exploit the mystery that accompanies the search for the web-marketer's Holy Grail: #1 Ranking on Google.
Thermeon's SEO Approach
Our approach reflects the way we go about much of our work for clients: if there is a problem, lets concentrate on fixing it and ensure it remains fixed.
We target our efforts to support your web channel marketing plan by focussing on Killer Phrase(s). Our objective is simple: get you to Page 1 on Google and keep you there.
Our charging mechanism for this service is equally simple: if we are not successful, you don't pay!
Methodology
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Identify Killer Phrase |
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Select Keywords |
Deriving from the Killer Phrase, we work with you to identify words and terms that support that killer phrase. Location names and price-related terms (eg Cheap, Value, Offer) are likely to be identified during this process. |
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Identify Competitor Keywords |
In highly competitive markets, your competitors are obviously competing with you on similar terms. We research this and consider the value of adding previously unconsidered terms to your key words array. |
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Combine Keywords |
Agree a composite list based on client and competitor keywords |
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Review Content |
Site-wide content is reviewed. If a new language translation is required, we will assist you with that. Content is amended where needed. Site structure is reviewed and, where appropriate, amended. Site map is created. Tags are inspected and revised. Images are inspected and, where appropriate, amended. Meta data is revised and updated. Resulting keyword density is analysed and optimised. Links are created where possible and the inclusion of "Powered by Thermeon" is added where it will enhance results. |
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Submission to Search Engines |
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Check Rankings, Report and Review |
Weekly monitoring and reporting on results
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Pricing
We only charge based on results. There are 2 fee components:
• One-Off Page 1 Google Results
Thermeon will co-ordinate and/or perform all the work that is required to get you to Page 1 of Google for your "Killer Phrase" for your source market.
The one-off fee applies to each search term and source market.
• Recurring Fee
Once we have got you to Page 1, there is as much work involved in keeping you there.
Obviously the higher up Page 1, the better for you and the harder the challenge for us!
Therefore incremental fees are incurred for Positions (P) P5 to P1 for every week that we keep you there.
If we don't keep you on Page 1, you don't pay a cent!
